Draft treatment and padlet responses

Draft Treatment

Song: Diva
Artist: Beyonce

Outline of ideas for music video (narrative, Characteristics, concept...)

A narrative for our music video would be based around a woman who is the 'Diva' she is classed as a diva as she is present, powerful and confident - her presence and attitude draws attention and admiration to her.
She will arrive at a party and the whole crowd will follow in suit as they admire the Diva. There will be quick cuts to show the different dance scenes and dress scenes.
there will be a intra-narrative of another young woman who is less beautiful, confident and stylish who will have envious and jealous feelings towards her, this will be shown through her actions and facial expressions. The young girl spots the diva and the diva empowers her to feel more confident the girl becomes beautiful,smiley and confident joining the diva as the centre of attention. The crowd around notice her and are all in awe of her and the Diva, they begin to dance in synchronisation and have a good time.

Resources that will be needed? (actors, setting, props etc.)

We will need approximately 15 and 20 people/actors this includes the main characters.
The setting will be among a house party, there will be clips of the street and shots of the area/background.
Props will mainly be a part of the setting e.g.. bottles of alcohol, cups and music players, disco lights etc.
Some technical resources we will need to use are iMovie and a video camera.

Justification of ideas relating to the artist, genre and audience questionnaire and focus group

We will be creating our music video in this format as we are relating to the star motifs of Beyonce. particular dance routines and moves will be used that are related to Beyonce's style and the persona she has manifested for herself.
Furthermore we will be reflecting her persona in the style of dress and Mise - En - Scene we choose to use this shows that we are using codes and conventions of the genre but adding our own elements.
We will be relating to the lryics throughout the video as they have a close relation to the narrative of our song and they are constantly repeating the word 'Diva'.

Pad-let Response

I used padlet.com to receive some feedback on my treatment for my music video, pad let make it possible for people to view my draft treatment and leave some constructive criticisms for me to improve my work with.

After looking at the comments I have learnt that the narrative and the relation of the story to the song will work well with visuals and lyrics. more attention to the characteristics may need to be addressed as well as more detail into the subplot for example showing how the 'Diva' has influenced and empowered the girl who looks up to her.
The shots will be full of quick cut and there will be many scene and dress changes.
WE will include girls and boys in the music video.

Created with Padlet

Focus Group interview

Focus Group

During the research and production of our music video, we had to research a focus group so we could finalise the audience pleasures and suggestions for our video.

After researching our target audience out surveys found that the majority of people who answerd were female, Ages ranged between 16 and 18 so we conducted our focus group interview to represent these demographics.
Firstly the focus group said they associated the word 'Diva' with someone who's is feisty, brave and confident this is key information and we took this on board and will create the main character of our video to fit this description.
Our survey results showed that the majority of people preferred a music video which followed a narrative with incorporated factors of a 'party' theme, we asked our focus to help expand on theses ideas and they said the main character should arrive to a party being the centre of attention 'all eyes on her'. This idea can be expanded further to create another narrative of a girl who is already at the party becoming jealous and angry that the attention is not on her anymore.
The focus group stated that they would prefer a free style dance routine but with some small added group choreography to show the coming together of the people therefore the incorporation of both dance styles will be put into our video.
Finally, we asked the focus group what they would like to see in this music video. Our response was the costume, they didn't want to see any ultra revealing garments or badly styled clothes, we will be aware of this in the production of our video and make sure she is modern and well dressed.