Focus Group interview

Focus Group

During the research and production of our music video, we had to research a focus group so we could finalise the audience pleasures and suggestions for our video.

After researching our target audience out surveys found that the majority of people who answerd were female, Ages ranged between 16 and 18 so we conducted our focus group interview to represent these demographics.
Firstly the focus group said they associated the word 'Diva' with someone who's is feisty, brave and confident this is key information and we took this on board and will create the main character of our video to fit this description.
Our survey results showed that the majority of people preferred a music video which followed a narrative with incorporated factors of a 'party' theme, we asked our focus to help expand on theses ideas and they said the main character should arrive to a party being the centre of attention 'all eyes on her'. This idea can be expanded further to create another narrative of a girl who is already at the party becoming jealous and angry that the attention is not on her anymore.
The focus group stated that they would prefer a free style dance routine but with some small added group choreography to show the coming together of the people therefore the incorporation of both dance styles will be put into our video.
Finally, we asked the focus group what they would like to see in this music video. Our response was the costume, they didn't want to see any ultra revealing garments or badly styled clothes, we will be aware of this in the production of our video and make sure she is modern and well dressed.