final treatment

Final Treatment

Song: Diva
Artist: Beyonce

My final treatment is the main idea for the music video after all target audience research and music video research has been conducted, it differs from my draft final production as it has been amended with evaluations from peers to create a better response and production.


Pad-let Response

I used padlet.com to receive some feedback on my treatment for my music video, pad let make it possible for people to view my draft treatment and leave some constructive criticisms for me to improve my work with.

After looking at the comments I have learnt that the narrative and the relation of the story to the song will work well with visuals and lyrics. more attention to the characteristics may need to be addressed as well as more detail into the subplot for example showing how the 'Diva' has influenced and empowered the girl who looks up to her.
The shots will be full of quick cut and there will be many scene and dress changes.
We will include girls and boys in the music video.

Outline of ideas for music video (narrative, Characteristics, concept...)

A narrative for our music video would be based around a woman who is the 'Diva' she is classed as a diva as she is present, powerful and confident - her presence and attitude draws attention and admiration to her, people know she is a Diva from the way she behaves and responds to attention.
She will arrive at a party and the whole crowd will follow in suit as they admire the Diva. There will be quick cuts to show the different dance scenes and dress scenes of people following her, greeting her and admiring her, close ups of peoples faces will show that they are in awe of her.
There will be a intra-narrative of another young woman who is less beautiful, confident and stylish, this will be shown through her actions and facial expressions this girl is being put down and bullied by other girls at the party that make her feel inferior and less confident; she is portrayed as stressed, upset and lonely. The young girl spots the diva and the diva empowers her to feel more confident the girl becomes beautiful,smiley and confident joining the diva as the centre of attention. The crowd around notice her and are all in awe of her and the Diva, they begin to dance in synchronisation and have a good time. The mean girls that were bullying her leave the party upset.

Resources that will be needed? (actors, setting, props etc.)

We will need approximately 15 and 20 people/actors this includes the main characters.
The setting will be among a house party, there will be clips of the street and shots of the area/background.
Props will mainly be a part of the setting e.g.. bottles of alcohol, cups and music players, disco lights etc.
Some technical resources we will need to use are iMovie and a video camera, tripod and memory card.

Justification of ideas relating to the artist, genre and audience questionnaire and focus group

We will be creating our music video in this format as we are relating to the star motifs of Beyonce. Particular dance routines and moves will be used that are related to Beyonce's style and the persona she has manifested for herself.
Furthermore we will be reflecting her persona in the style of dress and Mise - En - Scene we choose to use this shows that we are using codes and conventions of the genre but adding our own elements.
We will be relating to the lyrics throughout the video as they have a close relation to the narrative of our song and they are constantly repeating the word 'Diva'.