Rihanna 'Pour it up'
1. This is a conventional shot of rihanna posing in the forefront of the screen she is taking off her fur jacket and sitting down on a chair.
Her minimal clothing reflects her star motif 'Rihanna' is always seen in her videos wearing extremely provocative clothing and embracing very sexual dance moves. this still frame is a shot from the very beginning of the song it is presenting the artist and is subliminally foreshadowing the sexuallity of her video.
Rihanna is singing "throw it up throw it up, thats how we ball out" this could relate to the images on the screen as she is looking very expensive and appears to be sitting on a thrown something a wealthy person would do. The term "ball out" refers to one being a "baller" a baller in slang terms is a professional money maker who is extremely wealthy due to any means of money making, so in this still image she clearly refers to herself as a baller.
2. This second image of the singer Rihanna staring in her video 'pour it up' she is seen slouching in her 'Thrown' with her hand and arm between her legs, there is a pole dancer in the background who is positioned upside down on the pole. Rihanna is known for the explicit content in her videos and lyrics and this refers to her star motif (what the pubic/ audience expect and know of her)
In this section of her video she is singing the lyrics "All i see is signs.All i see is dollar signs"
this refers to how much money she is make which she try's to portray in her video with the money, the thrown the expensive clothes, strippers and pole dancers.
Rihanna appears extremely sexual in this clip and this is because she wants men to leer over her. the objective of the video also appears to be extremely sexualised and raunchy, Rihanna appears to be achieving her aim.
3. This image of Rihanna is part of the singers iconography, Rihanna is a provocative artist and takes pride in showing off her body and sexualising her appearance. the two fingers up can represent the symbol of peace and can also be an offensive symbol (swearing).
The preferred reading of Rihanna in this clip is to appeal to men and represent women she wants men to see that she is sexy, rich and shares a common ground.
The lyric she is singing is "throw it, throw it up watch it fallout from the sky" she is showing throwing movements with her hand as well as the representing symbols she portrays the basis of her video and what she is singing about.
4. this is a shot of artist Rihanna on a pole doing some pole dancing. She is wearing little clothing this is to show her body confidence and for the male gaze of her male fan base she is wearing a boys hat showing she's relating the men and even copying there style she is dancing very provocatively around this pole and there are many quick cuts of the dance scene. The scene is showing Rihanna sex appeal and it is in relation to the lyrics "My fragrance on and they love my smell" so the clip id just of her and she is promoting her perfume range in her song this is product placement and star motifs.
5. this image is of Rihanna licking and throwing money this shows her power and wealth and shows she is so rich that she can throw money away.
The licking motion portrays something else this is a sexual movement and appeals to the male audience "thats how we ball out" so she is referencing other people. She appears to be siting on a golden thrown which shows her female status and wealth.
her sexual clothing is her iconography and Rihanna is known for her sexually explicit nature so she is reinforcing her label and status throughout this video.
her lyrics read "Money on my mind, money,money on my mind" so in conclusion her stripper reference in this video is her trying to get money using her body - representing a group in society that aren't seen as good, it seems to be that Rihanna is rebelling for attention.
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